January 2024 Objective:   Boost TikTok's MIV to accurately reflect the evolving landscape of social media. Date: Change effective from January 1st, 2024 in Discover, Insights, and Data Services.   Changes To align with the evolving dynamics of social media, particularly the increased prominence of TikTok in luxury brand strategies, we have updated o...

Introduction We are excited to announce a significant update to our Source-Based factor(FLBNess) calculation, an integral part of the Media Impact Value (MIV).  The MIV is a composite metric, made up of various components, and FLBNess stands out as a crucial element. Specifically, FLBNess measures the extent to which a source is focused on FLB (Fash...

In the dynamic world of social media, the landscape is ever-changing! Keeping up with these changes is essential to ensure that key performance indicators (KPIs) accurately reflect the current context. In this article, we will explore the reasons behind the recent changes made to our MIV, on Chinese social media platforms. Boosting the Importance of...

Introduction We're thrilled to introduce an update to our MIV calculation – the integration of a new model that boosts the MIV accuracy for Instagram posts with hidden likes.   Why This Is Important for You Boosting MIV Accuracy MIV Prediction: Our new model, using historical data and behaviors, predicts MIV on Instagram posts where likes are hidden...