Introduction Paywalled content has become prevalent in online medias, as publishers look for ways to monetize their content. Some studies indicate that about 76% of all News sites require subscriptions to access all or part of their content. This can become an issue to effectively track relevant information:  Visibility can be impacted as relevant m...

Introduction On APAC social networks it's relatively frequent to have the author of the post add more information (such as links) in the first comment. This is done in order to prevent decreasing the visibility or the engagement of the post (as adding links may decrease the score of the post) or to avoid paying fees required to insert links in the m...

Introduction Threads is a new social network by Meta. With a feature set that is very similar to Twitter/X, it launched on July 5, 2023 (December 14, 2023 in Europe) achieving a fast growth (reaching 100 million users in just 5 days) but with the user base slowly decreasing shortly afterwards. Nonetheless, with Meta being a key player in the social ...

Tracking or monitoring Online Advertising Banners in online articles and online medias, in a similar way to print advertisements, in order to better understand sponsored content and the impact of advertising, is a request that we sometimes get from our customers. At Launchmetrics we don't currently offer this capability. While technically is relativ...

Audio to text (also called speech to text), is the ability to retrieve text data from an audio/spoken language source. This allows us to detect mentions of brands, products, campaigns, etc. even when they are part of the audio and are not included in the text/caption of the post; increasing our ability to detect mentions relevant for your brand.   A...