Preventing your Emails from being received into Spam

Internet Service Providers (ISPs), like Google, Yahoo, and Microsoft, use different types of authentication as a way to scan incoming emails for spam. Emails that fail this authentication are more likely to end up in a spam or junk folder. Because Launchmetrics is sending emails on your behalf, emails sent from the system look "unsafe" to recipients unless authentication is in place- especially to email addresses associated to big corporations who have their own set of email security in place. In these situations, emails are even more likely to end up in spam. 

To ensure your emails reach your recipients’ inboxes there needs to be a custom authentication that denotes Launchmetrics as a "safe email sender".

There are currently 3 different types of authentications that you can put in place:

• DMARC -  Starting February 2024, Google and Yahoo have introduced a new requirement for all email senders  To ensure that your emails continue to reach your audience's inbox and not get filtered into the spam folder, it's now essential to have DMARC set up for your email domain. You can learn more hereYour IT team is likely already aware of these changes. .If your I.T team have not yet been made aware of this, we encourage you to reach out directly to your IT or DNS provider to request the creation of a DMARC record for any email domain that you use as a Send From Email. . This action must be completed by your local IT team or Domain Name Service provider (GoDaddy, Squarespace, etc.). Unfortunately, this is not an action that Launchmetrics is able to handle on your behalf as it's linked to your company's settings.
• DKIM (Required)
• CUSTOM BOUNCE DOMAIN (Required)
• SPF (optional)
  
  You can check the status of your DKIM and Custom Bounce in Launchmetrics by navigating to your >> Email Domain Manager <<
  
  

Your Launchmetrics Support team member can also share instructions on this to share with your I.T. If you have access to the Email Domain Manager in Launchmetrcs, you can extract this information yourself. Please wait for a confirmation for your representative at Launchmetrics, confirming that the Custom Bounce Domain setup has been completed before you begin sending any emails from our platform.

SPF

SPF is a DNS record that you will need to input in your public DNS server, with a list of mail servers that allows you to send mail, with your domain name.

Do you have an SPF?

1. Use a browser to access http://www.kitterman.com/spf/validate.html

2. Type in your email domain and click "Get SPF Record". 

• Your email domain is everything following the @ symbol. i.e. If your email address is xxxxx@clientname.com, then clientname.com is your domain

3. You will receive one of these responses (see below).

This response means you already have an SPF record:

Found v=spf1 record for clientname.com: 
 v=spf1 …………………………... -all

This response means you don't have an SPF record:

No valid SPF record found of either type TXT or type SPF