🗓 Released September 28th, 2022
✨ Access to Voice Data in Contacts (& Events)
We know that managing lists is a nuanced art and that there are many factors to consider for each activation. That's why we're excited to launch this Beta feature which we hope can provide you with a little bit of insight into the Voices that you are considering for your activation. Particularly for titles that are not one of the major international publications, you may be wondering what kind of reach they have or how they may perform for you.
What is it exactly?
We will automatically attempt to match Companies in your Contacts database to a Launchmetrics Voice Profile using a simple algorithm.
If a match is found, hover over the icon to see some useful data about that Voice.
If you are an Insights user, you may recognize this to be the same data you may see on the Voice Focus page.
Places you can see it
- Company Manager
- Contacts Manager (under the Company layout preference)
- Events > Add Invitees
FAQs
What is a Voice?
From Media, Celebrities, Influencers, Partners and Owned Media, Voices represent individuals, publications or partners that are driving your brand mentions so that you can track, attribute, and measure success accordingly.
How can I manually link a Company to a Voice?
Article: How can I make sure my Contact/Company is linked to a Voice? ➝
What about Influencer & Celebrity Voice Data?
Let us know what you think
This feature is still in Beta — which simply means we're actively working on and testing it. Tell us how you'll use this Voice data by clicking the survey link directly in the Voice Profile hover.