Brands spanning various sectors like Dior (Fashion, Jewelry, Beauty), need to understand and analyze their positioning by segment. Identifying the right sector for each brand in a multi-brand article is challenging when using traditional methods.

How does it work?

Launchmetrics offers an AI algorithm, powered by an internally designed transformer-over-transformer (ToT) architecture — an innovative deep learning approach that processes long and complex texts more effectively than traditional models, delivering highly accurate results."

Our model is specifically built to process all texts comprehensively, overcoming the limitations of state-of-the-art (SOTA) models in handling long and complex content. It discerns context, identifies and classifies brand mentions by sectors, even in multi-sector discussions or highly intricate texts.

Brands gain a clear view of their sector-specific presence, facilitating detailed insights and effective strategy for each segment.