✨ 📥 Unified Excel Export: One File, One Tab, All Your Data
We’ve redesigned the Excel export experience in Discover to make reporting and analysis easier, faster, and cleaner — no more juggling multiple files or tabs.
🎯 What’s New?
Until now, exports were split by Focus (one file per focus) and Feeds (one tab per feed), which made it hard to consolidate and analyze data — especially with inconsistent columns or empty tabs.
We’ve simplified everything:
- ✅ You now get one Excel file
- ✅ With one tab
- ✅ Containing all placements from your selection
- ✅ With a harmonized column structure, covering all relevant data points across media types
📄 What’s in the New Export?
Your Excel file includes a comprehensive set of columns to cover all channel types — Online, Print, and Social. Some highlights:
- Common fields: Publication date, Brand, Industry, Voice Name & Type, MIV, Location, Tags, Topics
- Online-specific: Monthly Visitors, Link, Title
- Print-specific: Circulation, Print Clipping, Page Number, Product Type, Publisher
- Social-specific: Likes, Comments, Views, Followers, Engagement Rate, Content
👁️ Change in Data Structure: One Row per Brand
A new data point has been added to the Common Fields : the Brand.
This means that every placement will lead to one row in your file for each Brand that was selected for your report.
⚠️ Warning! This may lead to double counting of MIV, reach, or other metrics. Be careful to either:
- Filter on only one Brand to analyze this Brand specifically in your report; OR
- Remove duplicated rows before summing a value that should not be double counted; OR:
- Create a pivot table to group by Brand and Sum your values in this pivot table
Columns list per channel type
- Channel type - all
- Channel - all
- Publication date - all
- Integration date - all
- Location - all
- Voice type - all
- Voice Name - all
- Source Name - all
- Link - Online and Social
- Brand - all
- MIV - all
- Industry - all
- Language - all
- Title - Online and Print
- Content - Social
- Monthly visitors - Online
- Followers Social
- Circulation - Print
- Potential Reach
- Monthly Visits - Online
- Likes - Social
- Wows - Social
- Engagement value - Social
- Engagement rate - Social
- Views - Social
- Shares - Social
- Comments - Social
- Favourites - Social
- Print Clipping - Print
- Print Cover - Print
- Publisher - Print
- Page number - Print
- Page Occupation - Print
- Holding - Print
- Product Type - Print
- Category - Print
- Sub-category - Print
- Placement type - Print
- Stylist - Print
- Photographer - Print
- Frequency - Print
- Issue number - Print
- Event - Print
- Topic - all
- Tag - all
✅ Why You’ll Love It
- 📊 One file, no cleanup
- 🔍 Consistent structure across all media types
- 📦 All your data in one place — up to 100,000 placements per export
- 📈 Ready for reporting, analysis, and sharing without extra effort