What are Boolean Queries?
Boolean queries are searches for keywords that include operator words like AND, OR, and NOT, as well as some symbols. The term Boolean means a result that can only have one of two possible values: true or false.
Where can I use Boolean Queries?
You can enter Boolean queries:
 |
 |
| In the search bar of the Feed Results page, to find specific content. | In the Feed Configuration page, to include or exclude placements that contain or do not contain specific expressions. |
Boolean Query Syntax
| Operator | Example | Result |
|---|---|---|
| launchmetrics | Will find results containing the word launchmetrics | |
| "" | "fashion brands" | Will find results with the phrase fashion brands |
| "" | "fashion brands" england | Will find results containing the phrase fashion brands and the word england |
| * | dat* | Will find results containing words like data, date, dataset, datasheet |
| ? | dat? | Will find results containing words like data, date |
| - | asia -china | Will find results containing the word asia that not mention the word china |
| NOT | asia NOTchina | Will find results containing the word asia that not mention the word china |
| AND | paris AND london | Will find results that mention paris and london |
| OR | paris OR london | Will find results containing the word paris or the word london |
| () | (europe AND paris) OR (europe AND london) | Will find results that mention europe and paris or results that mention europe and london |
| () | ("fashion show" AND ("new york" OR paris) AND (NOT classic)) | Will find results containing the phrase fashion show and the phrases new york or paris and not containing the word classic |
| ~ | "heathrow airport"~3 | Will find results where the words airport and heathrow appear within 3 words of each other. |
| ~ | europe -london "airport gatwick"~3 | Will find results containing the word europe, not containing the word london, and where the words airport and gatwick appear within 3 words of each other. |
| sen: | sen:"Fashion & Style" | Will find results containing the phrase “Fashion & Style” but not “fashion & style” |
| sen: | (sen:"Fashion & Style" AND (sen:@beauty OR Beauty) | Will find results that contain the exact phrase Fashion & Style (case-sensitive), as well as at least one of the following words: @beauty or Beauty (also case-sensitive). |
Advanced queries in the Search Bar
You can combine the power of boolean queries and some placement fields we made available to you to find very specific content and define tag automations from your feed results page.
For example, you can type MIV: [1000 TO 10000] to filter articles in this MIV range.
Here is the list of the fields available for these advanced queries:
| Field | Example | Result |
|---|---|---|
| miv.value | miv.value:[10000 TO 100000] | Searches or filters content with an MIV within a range |
| author_stats.reach | author_stats.reach:[10000 TO 100000] | Searches or filters content with a reach within a range |
| print.brand.name | print.brand.name:"Dior" | Searches or filters print articles where a brand is referenced |
| print.stylist_name | print.stylist_name:"Rafael Maqueda" | Searches or filters print articles by stylist |
| print.photographer_name | print.photographer_name:"Rafael Maqueda" | Searches or filters print articles by photographer |
| url | urls.url:"https://www.vogue.com/article/7-holiday-style-ideas-from-the-pre-fall-2024-collections" | Searches or filters online and social content for a specific URL. |
| source.name | source.name:"chiaraferragni" | Searches or filters any kind of content published by a specific source |
| voice.name | voice.name:"Chiara Ferragni" | Searches or filters any kind of content published by a specific voice |
| print.product.name | print.product.name:"clothing" | Searches or filters print articles where a specific product is referenced |
| print.celebrities.name | print.celebrities.name:"Lenny Kravitz" | Searches or filters print articles where a specific celebrity was tagged. |
| title.default (or a language iso code) |
title.default:"Fendi" title.en:"Fendi" title.es:"Fendi" |
Searches or filters all articles where the expression is in the Title only. |
| NOT title (or a language iso code) | NOT title.default: "Fendi" | Searches or filters all articles with a different Title than the expression |
| print.article_type | print.article_type:editorial | Searches or filters only print editorial articles |
| print.page.order | print.page.order:1 | Searches or filters a specific print page or to search for the cover page (by searching for “1” which is the first page) |
| print.product.line.name | print.product.line.name:"Ready to Wear" | Searches or filters print articles where a specific Pline is referenced. |
| print.product.subline.name | print.product.subline.name:"Womenswear" | Searches or filters print articles where a specific Subline is referenced. |
| print.product.type.name | print.product.type.name:"watches" | Searches or filters print articles where a specific Product Type is referenced. |