Tenant

An application instance that is completely isolated.
Each Tenant has an individual datastore and list of allowed users.

User

A combination of an email and a password, or a Single Sign-On authorised user.
The credentials can be shared between Discover and Insights.
Users may have different roles, with different features and data access.

MIV (Media Impact Value)

Media Impact Value™ (MIV®) allows brands to assign a monetary value to every post or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. At Launchmetrics, our methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.

Placement

Social media posts, media articles, or blog posts which mention the brand.

• Print: Any article is a placement, which can contain several references.
• Online: Any online article is a placement. Each element of a gallery can also be a placement. If an article is present in several sections of a media, it is counted once. If it appears in different media, it can be counted several times.
• Social: Any post from Youtube, IG, FB, TW is counted as a placement.

Publication Date

• Print: It's the date that is showed on the cover page of a magazine or a newspaper,
• Online & Social: It is the date when an online media article or a social media post is published on the internet/ social media platforms

Integration Date

The integration date refers to the date when an article is integrated into Discover. This can occur before or after the official release date of the article in the media, also known as the Publication Date. 

Feed

A collector of placements for a specific channel type (print, online or social) that automatically finds all placements that match a query. Upon creation or editing, users can also recover placements that matched the feed definition in the past.

Focus

A collection of Feeds, determined by the user.
Focuses can be used to limit access to certain Feeds to specific users.

Enrichments

Qualitative data added to placements by tagging teams and models. Enrichments are available for all Launchmetrics users.

Tags

Qualitative data added to placements by users or by our data services teams. Tags are available at Tenant level.

Reference

Only applies to Print: a product picture or brand mention within an article (placement). An article is composed of one or several references.

Potential Reach

The sum of the potential audience of each unique source over the period analyzed:

• Print: the potential audience is the maximum circulation over a chosen period. We do not use readership even though magazines are read by several people because those are less accurate estimates.
• Online: calculated based-on monthly visits obtained on SimilarWeb.
• Social: relies on followers for Instagram and Twitter, fans for Facebook and Chinese platforms (except Wechat which uses an extrapolation of views), and subscribers for YouTube.

Engagement

The total number of interactions on a piece of content. For example. this includes comments, likes and shares

Engagement Rate

Engagement rate is calculated as the total number of interactions a content receives divided by the number of people who (may) have seen the piece of content, multiplied by 100%. What counts as an interaction very often refers to likes, shares, and comments but it depends on each platform. For example, on Instagram, a post with 100K likes from an influencer with 4 million followers indicates an average engagement rate of 2.5%. However, a post with 100K likes from an influencer with 550K followers indicates an exceptionally engaged audience as it has an 18% engagement rate.

Monthly Unique Visit

The average number of individuals visiting a given domain during the period of one month.

Monthly Visits

The average amount of traffic that a domain receives per month. A 'visit' to a website is counted when a visitor accesses one or more pages during a session.

A unique visitor can have multiple visits to a given domain.