Understanding Reporting dimensions - Groups & Metrics

Discover the list of available groups and metrics in the report builder

Written by Yukti Joshi

Last published at: April 2nd, 2026

šŸ“Š Welcome to the Report Builder Data Dictionary

This guide provides a comprehensive breakdown of every data point available when creating your own custom aggregations through Excel Reports.

To help you organize your data, we categorize these data points into Groups and Metrics. These fields allow you to pivot your data by specific attributesā€”for example, grouping by Brand šŸ·ļø, Channel šŸ“± (Social vs. Online vs. Print), or the specific Advertising Agency šŸ¢ involved etc.Ā 

Use this list as a reference to understand the type, format, and definition of each available field to ensure your reporting is both accurate and insightful.

[NOTE] There are a total of 71 dimensions available for you to report upon! šŸ“ˆ

Groups

The table below lists all available grouping data points in alphabetical order

Ā  Name Description Type Examples Format
1 Advertising Agency Name of the advertising agency Print
HEARST MAGAZINES ITALIA S.P.A.
 String
2 Brand Name of the brand mentioned in the document Cross Audemars Piguet String
3 Category Name of the product line Print Retail Clothing, Clothing Accessories, Watches String
4 Celebrity Celebrity responsible for the document Print Zoey Deutch String
5 Channel Type of channelĀ  Cross Instagram, Online Media, Print Media, BiliBili, Red, X, FacebookĀ  String
6 Channel type Medium where the placement exists Cross Online, Social and Print String
7 Clipping Any media (images) attached to the documentĀ  Print In link format String
8 Company Name of the company linked to the document Print AUDEMARS PIGUET, Dior etc String
9 Cover Cover image attached to the document Print In link format String
10 Event Name of the event associated with the document Print SAG Awards, Met Gala, Super Bowl etc Ā 
11 Feed Selected feed of the document Cross Audemars Print, Cartier Online, Dior, Prada etc String
12 Focus Focus associated with the feed Cross Test AP String
13 Frequency Document posting frequency Print Weekly, Quarterly, Monthly etc String
14 Holding Holding (Parent) company linked to the document Print Audemars Piguet String
15 Industry Main industry of the document Cross Watches, Beauty, Fashion etc String
16 Integration date Date document was integrated in the Discover feed Cross 03/05/2026, 12/02/2024 etc String
17 Is Cover? Whether the document is a cover or not Print Yes/No String ā€“ Yes/No (boolean)
18 Is Extra title? Whether the document belongs to an extra title Print Yes/No String ā€“ Yes/No (boolean)
19 Is Monograph? Whether the document is a monograph (a brand or product taking a full page) Print Yes/No String ā€“ Yes/No (boolean)
20 Is Sponsored? Whether the document is sponsored or not Social Yes/No String ā€“ Yes/No (boolean)
21 Issue number Issue number of the publication Print 7, XVII, 45001, 0012 etc String
22 Language Language of the content Cross English, French, Chinese, Korean etc String
23 Link URL linked to the document Social, Online link format String
24 Location Country associated with the document Cross China, U.S.A, France, Spain, Korea, India String
25 Month Month the document was posted inĀ  Cross Any month of the year - January, February etc String
26 Origin Whether the document is a manual document or automatic Cross Automatic (Auto fetched),Ā 
Manual (Manually inserted document)		 String
27 Page number Page number of the document Print 133, 100, 45 etc String
28 Photographer Name of the photographer associated with the document Print G.Sgura String
29 Placement type Type of placement Print Editorial, Advertising, Advertorial String
30 Product name Name of the product associated with the document Print Royal Oak Mini String
31 Product Type Type of product associated with the document Print Watches String
32 Publication date Date when the document was published/posted Cross 03/05/2026, 12/02/2024 etc String
33 Publisher Name of the publisher who published the document Print HEARST MAGAZINES ITALIA S.P.A. - IT String
34 Store date Date when the document was available in stores Print 2/23/2026 String
35 Stylist Name of the stylist, author etc associated with the document Print L.Posocco String
36 Subcategory Name of the subline Print Watches - Women, Fashion - Men, Shoes - Men etc String
37 Tag Name of the tags associated with the document Cross Royal Oak, Shoes, Mini Kelly etc String
38 Topic Name of the topic the tags are associated with Cross General, Sentiment etc String
39 Voice Country Country of the voice responsible for the document Cross Germany, Austria, South Africa etc String
40 Voice name Name of voice responsible for the document Cross Elle - IT, Harper's Bazaar, GQ, Vogue etc String
41 Voice type Type of voice responsible for the document Cross Media, Influencer, Celebrity, Owned/Partners String
42 Year Year of the document posted Cross 2023, 2024 etc String

Ā 

Ā 

Metrics

The table below lists all available metric data points in alphabetical order.

Ā  Name Description Type Format
1 Advertising pages Space occupied by brand mention for the advertising contentĀ  Print Number
2 Advertising value MIV for advertising contentĀ  Print Number
3 Average MIV Average MIV generated per piece of content (aka MIV/placements) Cross Number
4 Bullet (Danmaku) Number of scrolling comments (Danmaku, common in Asian platforms) Social Number
5 Coins Virtual coin value (used in bilibili). Social Number
6 Comments Number of replies or comments to the placement. Social Number
7 Cover placements Number of cover placements Print Number
8 Editorial number

Print metrics based on the number of ā€œobjectā€ foundĀ 

 Print Number
9 Editorial pages

Space occupied by the brand mention, for editorial content

 Print Number
10 Editorial value MIV for editorial contentĀ  Print Number
11 Engagement rate

Ratio between the engagement and the potential reach (or views for videos/Reels)

 Social Number
12 Engagement value Raw engagement count valueĀ  Social Number
13 Favourites Number of favourites for the placement Social Number
14 Followers Count of followers subscribed to the author's profile Social Number
15 Full page placements Count of full page placement Print Number
16 Likes Number of likes on the placement Social Number
17 Media Name of the source entity/media (Media/account Name) Metric Number
18 MIV Media Impact Value Metric Number
19 Monetary ratio (Editorial Value/Advertising Value)*100 Metric Number
20 Monograph placements Number of placements where page is entirely dedicated to a single brand or product Print Number
21 Monthly Unique Visitors Unique monthly visitors for the source (taken from Similarweb) Metric Number
22 Monthly Visits Total monthly visits for the source (taken from Similarweb) Metric Number
23 Page Occupation Page occupation percentage Print Number
24 Page ratio (Editorial Pages/Advertising Pages)*100 Print Number
25 Placements Count of articles/posts Cross Number
26 Potential Reach

The estimated size of the audience consuming the content

 Cross Number
27 Shares Number of times the content was shared Social Number
28 Views Total views received by the content Social Number
29 Wows Number of times ā€˜Wowā€™ reaction received Social Number

Ā 

Key Terminology

To get the most out of the report builder, keep these classification definitions in mind:

Type (Data Source)

Cross: These dimensions are universal and appear across all media types (Social, Online, and Print).
Print: These dimensions are exclusive to physical publication data and printed documents.
Social: These dimensions are specific to social media posts and digital social articles.

Data TypeĀ Ā 
String: The majority of fields are text-based categories or names.

Link: These fields contain URLs leading to external media assets, such as digital clippings or cover images.

Platform-Specific Metrics:

When reporting on Chinese Social Media, you will see unique engagement metrics such asĀ Bullets (scrolling comments), Coins (platform currency tips), and Wows (content recommendations).