Working with Smart Topics & Tags

Written by Melchior M

Last published at: August 3rd, 2026

Smart Tags are a new type of tag that uses AI to read the content of a placement and tag it based on what it means rather than the words it contains. That lets us capture themes keyword tags miss: how sustainability is framed, or the tone of a campaign. This works across all geographies and languages (no need to translate a foreign article to figure out if your campaign message has landed!).

📌 Smart Tags are set up for you by your Launchmetrics team. If you'd like Smart Tags configured for your coverage, reach out to your Customer Success Manager.

🏷️ How Smart Tags appear in your feed

Smart Tags look and behave like any other Topic & Tag in Discover. Each “Smart Tag” is a topic, which can contain one or several Tags. They show up on placement cards, you can filter your feed by them, and you can use them in dashboards and reports. The one difference is a small AI badge next to the tag name, so you always know which tags were applied by AI.

The smart tag “It-Product Fever”, reflecting the fever for hero products that fly off the shelves, appears just like any other tag, below the placement card, and in the placement details panel that opens if you click on a placement

Note: You can still add or remove a Smart Tag on an individual placement by hand, just like a manual tag.

Click on the “x” to remove, or in the search box to add

How long do I have to wait for a placement to be tagged?

New coverage is classified automatically each night, so tags appear in your feed within about 24 to 36 hours of a placement being ingested. 

 

📊 Filtering and reporting on Smart Tags

Because Smart Tags live in the same system as your existing tags, you can filter the feed to a single theme, then build report (and even a dashboard, coming soon) on top of it. This is what makes qualitative Share of Voice possible: for example, what percentage of your coverage talks about a given theme, tracked over time and compared against competitors.

You can filter for the “Hero Product” Smart tag created in the example above.
Since these are “tags” like any other, you can of course create custom excel reports to calculate, for instance, the proportion of MIV by tag!
(This example is for a series of Campaign Messages or Themes, like "Jewellery for All" and “Connected to Culture”)

✅ Tips for best results

  • Smart Tags read content once, at first match. A Smart Tag is evaluated when a placement first enters its scope and isn't re-run if the article is later edited or republished. If your reporting depends on a change to existing coverage, let your CSM know.
  • Not sure a theme is trackable? Ask. Themes that are hard to pin down with keywords are exactly where Smart Tags help. Your CSM can tell you whether a theme is a good fit.
  • Combine Smart Tags with your other filters. A Smart Tag is just another filter, so you can narrow to one brand, one channel, and one theme at the same time before you export.

 

💬 Have questions or feedback? Reach out to your Customer Success Manager.