The Brand Focus Section allows you to analyze in detail the Media strategy by individual brand (yours or one of your direct competitors), in terms of MIV & Placements.
Example: Which Voice / Placement generated more MIV for my brand or competitor's?
You need to select the Period (e.g. from 01/01/23, to 31/03/23) and the Brand, and eventually the Voice (Media, Influencers, Celebrities, Partners, Owned Media), the Channel (Print, Online, Social) and the Location.
Note: The Media Voice takes into account all the channels of a media (e.g. Vogue: print magazine + online magazine + social media account).
Please find below the data available in this section (all the graphs are clickable) :
Note: You can download all the graphs in just one click as Excel or Power Point, or download each graph as Excel or Image.
- The MIV and Placements evolution of the brand during the selected period.
- The MIV generated by country.
- The MIV generated by each Voice and its evolution.
- The top 10 Voices that generated a higher MIV.
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The top 30 Placements that generated a higher MIV.
Other articles
Industry Section : Compare the Media strategy of your brand with the all industry
Benchmark Section : Compare the Media strategy of your brand with your direct competitors
Voice Focus Section : Analyze the Media strategy by Voice (Media, Influencers, Celebrities, Partners)
My Dashboard : Build your dashboard to gather the most important metrics and access all your KPIs