Access to Voice Data in Contacts, Samples & Events

Written by Leslie T

Last published at: December 20th, 2023

We know that managing lists is a nuanced art and that there are many factors to consider for each activation. That's why we're excited to launch this Beta feature which we hope can provide you with a little bit of insight into the Voices that you are considering for your activation. 


What is it exactly?

We will automagically attempt to match Targeted Voices, Contacts & Companies in your Contacts database to a Launchmetrics Voice Profile using a simple algorithm.

If a match is found, hover over the icon to see some useful data about that Voice.

  • You can access the profile tab to get information about the average MIV and the potential reach of this Voice across all their channels 
  • You can access the activation tab to better understand your relationship with this Voice
    • Are they placing my samples? Are they returning it on time? What MIV have they generated for me? 
    • What are the top recent placements made by this Voice with my samples?

 

If you are an Insights user, you may recognize this to be the same data you may see on the Voice Focus page.

 

Places you can see it

  • Samples > Send out Manager
    • In the Target Voices column
  • Contacts > Company Manager
    • In the Company column
  • Contacts > Contacts Manager
    • In the Company column
    • In the Last name column
    • In the Full name column
  • Events > Add Invitees
    • In the Company column
    • In the Last name column
    • In the Full name column

 

 

FAQs

What is a Voice?

From Media, Celebrities, Influencers, Partners and Owned Media, Voices represent individuals, publications or partners that are driving your brand mentions so that you can track, attribute, and measure success accordingly. 

Read more about Voices ↗︎

Article: How can I make sure my Contact/Company is linked to a Voice? ↗︎

How to manage Media Performance KPIs?

Read more about Media Performance KPIs ↗︎

 

Let us know what you think

This feature is still in Beta — which simply means we're actively working on and testing it. Tell us how you'll use this Voice data by clicking the survey link directly in the Voice Profile hover.