Contacts Release / December 20th, 2023

Written by Margot Sylvain

Last published at: December 20th, 2023

🗓 released December 20th

✨ Voice Panel & Samples Activations

We are thrilled to introduce a groundbreaking beta feature that takes your Samples activation strategy to the next level – Voice Panel! Replacing the Voice Hover, this feature provides a comprehensive understanding of Voices in the context of your brand.

 

Explore the Power of Voice Panel

Unlock the potential of Voice Panel while optimizing your Samples activation strategy. The feature consists of two main tabs, each offering valuable information:

1. Voice Profile tab

Dive into the Voice profile to understand the essence of a Voice, as defined by Launchmetrics.

  • View average MIV (Media Impact Value) and the potential reach across different media channels.
  • Gain clarity on who the Voice is and their impact in the medias.


2. Activation Tab

Explore the Activation tabs to review your relationship with a specific Voice.
 

  • Evaluate Media Performance KPIs over the last 6 months, including the number of samples sent, placements in the media, generated MIV, and conversion rate.
  • Utilize the Return Reliability section to analyze the status of samples sent to the Voice, providing insights into their reliability in returning samples to your brand.
  • Review the Top recent placements made by the Voice using your Samples
     

Key Benefits


Strategic Samples Activation

Tailor your Samples activation strategy by leveraging detailed insights into Voice profiles and media performance.

Optimized Resource Allocation

Make informed decisions on Samples allocation by identifying and prioritizing Voices with the highest impact.

 

How to Access Voice Panel


Visit the Voice Panel in Samples, Contacts & Events Pages

Refer to our comprehensive documentation for a step-by-step guide on accessing and utilizing Voice Panel.

Activate Samples with Confidence

Thanks to the Linking Placement Feature, you can seamlessly integrate Voice data into your Samples activation workflow.

 

Feedback Matters

Your experience with the Voice Panel is crucial to us. We encourage you to explore the feature, provide feedback, and help us refine this powerful tool.

As always, our support team is ready to assist with any questions or concerns. Thank you for being a part of Events, Samples, and Contacts products as we continue to enhance your brand management experience.