How to Use Analyze Coverage in Discover
The Analyze Coverage feature lets you get an AI-powered qualitative analysis of your Discover feed in one click. Instead of reading through dozens of placements manually, you get an executive summary, recurring themes, and strategic follow-up questions, all grounded in the actual content of your feed.
🔄 If you previously had a ⚡ lightning bolt icon on your feed for AI analysis, it has been replaced by the new ✨ Analyze Coverage button in the top-right corner of your feed, next to "Create Reports."
🚀 Getting Started
Step 1: Open a Feed in Discover
Navigate to any feed in Discover. The ✨ Analyze Coverage button appears in the top-right area of your feed view, next to the "+ Create Reports" button.
🔍 Pro Tip: Filter to Give the AI Context
The AI knows what filters you've applied. If you've filtered on a specific Brand, for instance, the whole analysis will be done with this Brand as a focal point.
If you've filtered on a product or a tag, or even done a specific textual search, it will use this context to provide more relevant insights and strategic follow up questions.
Example: if your feed is about Brand X, and you are seeing placements during the New York Fashion Week.
- Without filters, it might detect that a lot of placements are about “Brand X” and “The NYFW” . The AI will say that “NYFW dominated the coverage”, but that's boring, it's not really an “insight”.
- If you actively filtered on Event= “NYFW” and Brand= “Brand X”, the AI will know this and take it into account for context. It will thus think about more in-depth insights. “Did Brand X's bags steal the spotlight vs. its shoes during the Fashion week?”, for instance.
Step 2: Click “Analyze Coverage”
Click ✨ Analyze Coverage. A side panel opens on the right and the AI begins analyzing a sample of placements from your current feed (respecting your active filters and date range).
The analysis takes a few seconds. You'll see a loading state while the AI processes your content.
Step 3: Review the Analysis
The analysis loads in three sections: Executive Summary, Key Themes, and Follow-up Questions. Each section loads progressively as the AI completes each part
📋 Executive Summary
The first thing you'll see is a summary of your feed: 2 to 4 concise bullet points highlighting the most important coverage patterns, with citations linking back to specific placements.
Each citation shows the voice name and links directly to the original placement, so you can verify and dig deeper.
🎯 Key Themes
Below the summary, the widget surfaces 4 to 5 recurring themes detected across your placements.
Each theme includes:
- A short, descriptive name (e.g. "Technological Innovation in Craftsmanship")
- A one-line recap of how it's present in the coverage
- A description of the meaning of this theme, and the implications it has on Brand Perception (whether it affirms, contradicts, or slightly pivots this Brand's usual narrative)
- A frequency score estimating how dominant the theme is across your feed (both in % of placement—penetration rate— and in % of MIV—share of Value—).
Click on any theme to expand its details: a longer description of the theme, its positioning impact, and the specific placements (with citations) that support it.
💡 Follow-Up Questions
The widget also generates 3 strategic follow-up questions based on your feed data. These are designed to surface blind spots and angles you might not have considered: things a strategy analyst sitting next to you would point out.
Each question comes with a grounded answer citing specific placements. Click on a question to see the full answer and sources.
💾 Saving an Analysis
Once the analysis is complete, a Save button appears at the bottom of the side panel, next to the Export button. Clicking it saves the full analysis: summary, themes, follow-up questions, and the feed filters that were active at the time.
- A pop up appears to rename and set privacy settings, just like when you Save a Report
- The Name is autogenerated by the AI summary (e.g. "Alaïa PFW: SS26 show and Kim pixie"), but you can of course edit it
- A confirmation notification appears once saved.
- The Save button shows a "Saved" state after the first save — clicking it again has no effect.
Accessing a Saved Analysis
Saved analyses appear in the Reports tab of Discover, listed alongside your other reports. They show:
- Name
- Format: "AI Analysis" with a distinct icon
- Creation Date, Created By, Visibility
Click a saved analysis row to reopen the original feed with the same filters applied and the analysis pre-loaded in read-only mode. The AI does not re-run.
📄 Exporting as PDF
Click the Export button at the bottom of the side panel to download the analysis as a PDF. The file downloads immediately to your browser. It contains:
- The executive summary with citations as clickable hyperlinks
- Each theme with its name, description, editorial tone, and citations
- All three follow-up questions with their answers and citations
The file is named automatically: [Summary Title] - AI Analysis - [YYYY-MM-DD].pdf
👍 Giving Feedback
At the bottom of the analysis, you'll find thumbs up / thumbs down buttons. Your feedback helps us improve the quality of the AI analysis. Please use them! It takes one second and makes a real difference.
✅ Tips for Best Results
- Use filters first. The AI analyzes your current feed as filtered. Narrowing down to a specific brand, date range, or voice type will give you more focused and relevant results.
- Works across all document types. The widget processes online, social, and print placements.
- Language-aware. The analysis adapts to the language of your content and your user settings.
- Filter before you analyze. The AI runs on the feed currently in view. Narrow your filters to the date range, brand, or voice type you care about before clicking Analyze Coverage — this keeps the output focused and relevant.
- Theme penetration tells you what's loud vs. what's broad. A theme dominating the MIV penetration chart but not the document chart means a few high-reach voices drove it. A theme with high document penetration is one your whole coverage orbit is talking about.
- Follow-up questions are designed to challenge. At least two of the three surface angles the summary didn't cover. They are worth reading even if the summary felt complete.
- Save before closing. The analysis is not automatically persisted. If you close the panel without saving, you'll need to re-run the analysis to get it back.
💬 Have questions or feedback? Reach out to your Customer Success Manager or drop a note in the widget's feedback section.