🗓 released October 31st

✅ DMR Print data migration completed

Launchmetrics solutions now have one consolidated Print media reading list

• Clients will benefit from a 56% overall increase in Print publications. 
• 910 new titles have been added, including 100+ top global newspapers and 11 new countries. 
• APAC Region is the one where coverage has increased the most due to the migration
• Timings of delivery will improve, in particular for APAC and Middle East

Print MIV methodology updated

• On average, Media Impact Value will grow due to both panel size increase and methodology changes.
• Overall page occupation will tend to grow
• EMEA Region is impacted in terms of MIV growth mostly due to Italian Print Media now using Gross Economic Value for its advertising rates. 
• Beauty is the most impacted industry, alongside Jewelry & Watches. 

Read full details about the migration and changes here