Discover Release / 2022, October 31st

Written by Margot Lasseigne

Last published at: September 11th, 2023

 🗓 released October 31st


✅ DMR Print data migration completed

Launchmetrics solutions now have one consolidated Print media reading list

  • Clients will benefit from a 56% overall increase in Print publications. 
  • 910 new titles have been added, including 100+ top global newspapers and 11 new countries. 
  • APAC Region is the one where coverage has increased the most due to the migration
  • Timings of delivery will improve, in particular for APAC and Middle East


  • On average, Media Impact Value will grow due to both panel size increase and methodology changes.
  • Overall page occupation will tend to grow
  • EMEA Region is impacted in terms of MIV growth mostly due to Italian Print Media now using Gross Economic Value for its advertising rates. 
  • Beauty is the most impacted industry, alongside Jewelry & Watches. 


Read full details about the migration and changes here