✨ Slideshows/Galleries in the Main Article

To reduce duplication and improve feed quality, slideshow/gallery content will no longer appear as separate documents. Instead, gallery content is now merged into the main online article, ensuring brand presence is still reflected—without creating multiple duplicate entries in feeds, newsletters, or reports. MIV is recalculated at the article level, taking into account brand presence across one or multiple galleries within the same article.
 

What is this?

On January 1st, 2026, we released a new unified gallery format for online documents.

This replaces the previous format, where a separate document was generated for each image or slide in a gallery or slideshow. 

This led to one line in your feeds for each image or slide, AND one line for the main article.

With the new format, a single document now contains the full article and all associated gallery elements.

Why did we make this change?

The previous approach created several issues:

• Artificially inflated document counts due to one document per gallery image
• Duplicate entries in feeds, where a single article appeared multiple times
• False positives caused by identical gallery titles, leading to unrelated gallery documents being associated with brands
• Artificially inflated MIV, as each gallery element generated its own MIV value that was summed at the article level

With the new unified format, document counts and MIV are both more accurate and better aligned with how our customers expect articles and galleries to be represented.

What changes for you?

Instead of having a parent document (main article) plus multiple gallery documents (images or slideshows), there is now one single document containing all information.

No data is lost — content is simply aggregated

All gallery images, headlines, and captions remain monitored and indexed

Feeds are cleaner, with one document per article.

How does this affect search and indexing?

Articles remain fully searchable.

Keywords found in:

Gallery headlines

Image titles

Image captions

are indexed as part of the article content. Articles can still be found regardless of where keywords appear within the gallery or main body.

How does this affect Media Impact Value™ (MIV®)?

MIV is now calculated once per article, taking into account:

• The full article content
• All gallery images and captions

Instead of calculating an MIV for the parent article and separate MIV values for each gallery element, a single MIV value is computed for the entire article.

This may result in a slightly lower MIV compared to the previous method, but it is significantly more accurate and representative of real impact.

Timeline & historical data updates

New documents

Starting January 1st, 2026, all newly created documents use the unified gallery format.

Older documents

Starting on February 1st, 2026, we will progressively recompute older documents, starting with 2025 and moving backwards year to year, to the new format, so the historical data will be consistent.

FAQ

Will I lose any data or images?
No. All gallery content continues to be monitored, indexed, and searchable. It is simply aggregated into a single document.

Why did my MIV decrease?
Previously, MIV was artificially inflated due to multiple gallery documents. The new calculation is more accurate and better reflects the true impact of an article.

Should I update or re-run reports?
We recommend waiting until the recomputation process is complete before generating reports for 2024 and 2025.

If previously I could see a single “child” placement without its “parent” (for instance if my Brand was mentioned in a single image of a slideshow but not in the body of the main article), what will I now see?

You will still see a single placement, but it will be the parent article (containing all of its slideshows, including the one where your brand was mentioned). Since your brand was mentioned only once, and only in a slideshow image, rather than in the main text or title of the article, you MIV will be quite low. But it will still be much higher than before when your only MIV was that of the slideshow image alone!

If you have questions about how this change affects your data or reporting, please reach out to your Launchmetrics CSM or support@launchmetrics.com