How do I find Social MIV in Discover
You can track your MIV with different levels of granularity within Discover: on a specific post, profile, campaign or over a period of time.
In your feed results you can see the metrics related to your brand and check the MIV associated with each placement:
The Campaign and Periodic reports also offer you an analysis of your MIV generated by each platform (Instagram, Youtube, Facebook, and Twitter), the top profiles in terms of MIV and a split by channel (Print, Online and now Social):
How to analyze Social MIV in Discover?
Find your best advocates and make sure you build the right partnerships
Know who is talking about your brand and which influencers create the most valuable content by tracking the top social media influencers ranked by MIV for your brand. MIV can help you decide if you are partnering with the right advocates for your brand and who to potentially work with next.
Understand how social media truly contributes to your campaign
Social networks are a complex world to understand. Actionable metrics such as followers, engagement, views are different from Print and Online metrics both in definition and value. How do I know if I am investing enough in Social? Am I performing better on Print, Online or Social media? You can use MIV to compare Print, Online, and Social results and decide which channel you should focus on or invest further in, to make your brand more visible to the right audience.
Benchmark social networks
Finally, engagement metrics aren’t equivalent in all social networks. The number of followers you have may vary significantly from one platform to another. It is therefore complicated for a PR or Social media manager to compare which social network brings the most value to your brand. You can rely on the MIV to be a standard metric for Instagram, Facebook, Twitter, and Youtube.