📅 Seasonal Events (Design update)

To enhance coverage tracking during major Fashion Weeks, we introduced seasonal events to the list in the event filter.
With the latest release, seasonal events are now easier to recognise. Since coverage is limited to Online and Social, these events are marked with dedicated icons for clarity.
 

What you'll see
 

• When you click on the events filter, you should be able to see an Online & Social icon next to the seasonal events for easier identification

⚡Performance Improvements (Actual Loading Times) 

Faster Reports – Previews and exports now load more quickly, making it easier to access your data
Smoother Charts – Charts will load faster, especially after being viewed once

For example: In any tenant, for eg. Louboutin, when you apply filters to the brand page and load the charts, the next user will instantly see the charts when the same filters are applied. The same holds true for reports too.

Save Changes and Save as new report

What’s New?
You can now choose to either save changes to an existing report or save it as a new report, giving you greater flexibility in managing your reports.

1. Save as New – Creates a Separate Version

Use Save as New when you want to modify a report while keeping the original intact. This option allows you to:
 

• Save a modified version without overwriting the original report
• It helps you compare different report variations by experimenting with filters, metrics, or time periods

2. Save Changes – Update an Existing Report

For those who prefer to refine an existing report without creating duplicates, the Save Changes option enables you to:
 

• Update report settings, filters, or data while keeping the same report version
• It ensures consistency in your reporting without unnecessary duplication

Date Preset update in Report
 

Previously, users had a more restricted date selection process like the ability to select only specific months like Dec 2024, Jan 2025, Feb 2025 etc. To improve your experience of reporting, we’ve introduced new preset options to make accessing key time periods faster and more convenient:

Updated Preset Options:
Now, users should be able to select from the following list of presets

• Current month
• Current quarter
• Current year
• Previous month
• Previous quarter
• Previous year

By default, the Date Picker will now be set to the current month, allowing users to quickly access the most relevant data.

1. Ranking

The new Ranking feature in reports provides users with a quick and clear view of performance rankings based on metrics.

How It Works: A dedicated ranking column is added to the report section, displaying each entry's position relative to others based on a selected metric (e.g., placements, potential reach, MIV, etc.). 

The ranking is based on the first metric selected or the sorted metric.

Example 1: Ranking Locations for a selected brand by MIV Value

Steps to Reproduce:

1. Toggle Ranking on.
2. Select Location as the group.
3. Select the desired metric to rank by—in this case, MIV.

This image provides an overview of the top-performing locations for the selected brand based on MIV.

Note: The ranking column reflects the metric you are sorting by. 
 

Example 2: Ranking Locations for a selected brand by Potential Reach

Steps to Reproduce:

1. Toggle Ranking on.
2. Select "Location" as the group.
3. Select the desired metric to rank by—in this case, Potential Reach (the first selected metric).
   
   
   
   Analysis : The United States holds the top rank with a potential reach of 1.46B, followed by the United Kingdom and Japan.
    
4. However, if you then decide to sort your report by MIV, the ranking will adjust to reflect the new sorted metric, as shown in the image.
    

Analysis : The United States holds the top rank with an MIV of $13.8M, followed by the Republic of Korea and Japan.
 

2. Delete Saved Reports 

A new Delete functionality enables users to efficiently manage and organize their saved report lists by removing outdated or unnecessary reports.

How it Works - Users can now easily delete reports they no longer need directly from their saved reports list. A delete icon (as shown in the image below) next to each saved report allows for quick removal, helping to keep their report list organized and relevant.

Note: Please note that a deleted report cannot be retrieved. 

3. Events in the Industry Page

You can now benchmark your brand's performance across major industry events, including New York Fashion Week, Paris Fashion Week, Bafta, Met Gala, and more. Previously available only for the print channel in Report, the events filter is now accessible for social and online channels as well, enabling a comprehensive cross-channel analysis. 

📆 Events Filter 📢

We're excited to announce another powerful update in Insights! 

What's New?
You can now benchmark your brand's performance across major industry events, including New York Fashion Week, Paris Fashion Week, Bafta, Met Gala, and more. Previously available only for the print channel in Report, the events filter is now accessible for social and online channels as well, enabling a comprehensive cross-channel analysis.

What’s an event? 
An event refers to significant industry-wide occurrences that have a broad impact on the fashion, beauty, or luxury sectors, such as the Met Gala, New York Fashion Week or similar high-profile occasions. These events are widely recognized across the industry and involve multiple brands or participants. 

In contrast, brand-specific activities, such as individual store openings or product launches, do not qualify as events under this definition.

Where can you find it?
Similar to the brand filter, the events filter is now available throughout Insights and functions like any other filter. You can use it to view your brand and competitor performance across different channels for specific events, gaining deeper insights into the impact of these key moments.

How Does it Work?
You can find this filter across Benchmark, Brand, Voice Focus, and Reports, within Insights. 
But for demonstration purposes, let’s focus on the Benchmark focus page

Steps to Reproduce 

1. Open the Insights platform.
2. Navigate to the Benchmark section.
3. Select the specific date range for your analysis, e.g., September 1 - October 5 (the timeframe for Fall Fashion Week).
4. Click on the Events filter.
5. Choose the events you'd like to analyze your brands for, such as Paris Fashion Week or London Fashion Week.
6. Click on “Apply.”

After clicking "Apply," the Benchmark page will update to display data based on the events you've selected. 

Pro Tip: To get the most relevant insights, select dates that match the event timeframe. For instance, when analyzing NYFW, it's best to choose dates in September or February.

What You'll Discover

Each graph will provide a more detailed view of your brand's performance during the specified period and for the events you've chosen. For Example, in Image 1 and 2, users should be able to see the performance of your brands against their competitors, during these events. 

Image 1

The image below will help you grasp the MIV evolution over the specified period and provide a more granular understanding of its progression. 

Image 2 

The events filter will also allow you to view the top 30 placements for your chosen events. In this example, you should be able to see placements that mentioned Paris Fashion Week and London Fashion Week (refer to Images 3 & 4).

Image 3

Image 4

FAQ's

1. How can you request to get a new event added? 

You can submit a request to add a new event the same way you would for adding a new brand. Just reach out to your CSMs to get the event included. Please note that all event requests will be reviewed and must meet the event criteria to be eligible for addition. (see the definition above) 

2. Is it available for all the clients across Insights ?

Yes, the feature is available to all. 

3. Are the events listed includes activities across multiple channels?

Yes, the events are cross channel (Print, Online and Social).

🗓 Released on September 18th

✅ Sorting & more groupings

We're thrilled to introduce a couple powerful updates to the Report section in Insights.
 

What's New?
 

Sort

You now have the ability to sort your report by any group or metric in your selection.

How does this work?

• Groups are sorted ascending or descending based on alphabetical order.
• Metrics are sorted ascending or descending based on their value.
  When there are multiple groupings, the metrics are sorted based on the subtotal of the group as well as individually, inside the group.

Additional groupings

You now have the ability to add up to 5 groups to a report (previously 3).

🗓 Released on December 4th

✨Daily Data Updates

We're thrilled to introduce a powerful new feature in Insights - Daily Data Updates. This enhancement brings a more responsive and dynamic approach to data retrieval, ensuring that your insights are not just current but updated daily with the latest information from Print, Online and Social channels.
 

What's New?
 

Updates Frequency

At each update we capture all documents that have been modified or created since the last update.

Print: updates once a day during the night (3am UTC).

Online and Social: update six times a day, every four hours 
 

Limitations

Chinese Social Data remains on a weekly update cycle, transitioning to daily updates in a couple months.

Feedback

Your input is crucial as we continue to refine and optimize Insights. We hope the Daily Updates feature enhances your data analysis experience. Thank you for choosing Insights for your evolving data analysis needs!

🗓 Released on November 22nd

✨Save and Share Report

We're thrilled to announce a powerful new feature in Insights that will change the way you interact with your data - the "Save and Share Report" functionality. With this update, you can now effortlessly create, save, and share customized reports tailored to your specific needs.

What's New?
 

Save Your Insights:
Say goodbye to the hassle of recreating the same report every time you need it. Now, you can build your reports with the filters, groupings, and metrics that matter to you, and then save them as templates with a personalized name.

Effortless Retrieval:
Quickly locate your saved reports whenever you need them. Our intuitive interface allows you to effortlessly find your reports, ensuring that your insights are just a click away.

Personal or Shared Options:
Choose whether you want to keep your report exclusively for yourself or share it with all users. This flexibility ensures that you have control over who benefits from your meticulously crafted insights.

How Does It Work?
 

1. Build Your Perfect Report

Select the filters, groupings, and metrics that align with your analysis requirements.
 

2. Save with Ease

Save your report template with a meaningful name for easy identification later.

3. Retrieve Anytime

Access your saved reports whenever you need them, eliminating the need to recreate the wheel every time.

4. Share the Knowledge

Decide whether to keep the report private or make it accessible to all users, streamlining collaboration and knowledge-sharing.

Why It Matters

Time Efficiency

Save time by avoiding redundant work. Once you've created your report template, it's there whenever you need it.
 

Consistency

Ensure consistency in your analysis by using the same templates for repetitive tasks, be it weekly, monthly, or as needed.
 

Collaboration

Foster collaboration by sharing your valuable insights with your team, ensuring everyone is on the same page.
 

This feature is designed to empower you with control, efficiency, and collaboration, making your data analysis experience in Insights more seamless and productive.

As always, your feedback is crucial to us, so feel free to share your thoughts as you explore this exciting new addition.

🗓 Released on October 20th

✨Report (beta)

Build your own Report with Insights new powerful feature in 6 easy steps:

1/ Filter the data

Refine your analysis by filtering your data with the filters available. You can find the usual cross-channel Insights filters as well as new ones specific to Print:

• Events
• Placement Type
  Editorial, Advertising, Advertorial: by default, only Editorial is selected to align with the rest of the platform
• Sectors
• Lines
• P lines
• Product names
• Publishers
• Magazines

2/ Group by dimensions

Aggregate your data by different dimensions to get the right answers. 
If you toggle “Show subtotals” there will be subtotals for each of your groups.

• Brand 
• Channel
• Channel Type
• Voice Type
• Voice Name
• Magazine
• Location
• Event
• Publisher
• Sector
• Product line
• Line
• Product name
• Year
• Month

3/ Select metrics

Choose the relevant metrics to track for your analysis. By using “drag and drop” you can change the metrics order to make your report look exactly as you wish.

• MIV
• Placements
• Potential Reach
  Circulation for Print, monthly visitors for Online and followers for Social.
• Average MIV
• Engagement Rate
• Advertising Pages
  Total number of paid advertising pages, including Advertorials.
• Advertising Value
• Editorial Pages
  The equivalent of all editorial credits in total pages (space occupied on the page). (¼ + ¼ + ⅔ = 1,16 Edi pages).
• Editorial Value
• Cover Placements
• Full Page Placements
• Page Ratio %
• Monetary Ratio %
• Editorial Number

4/ Compare date periods

Select one or two periods to run a comparison. Pick any date you want with the date picker to refine your analysis. 

To see the evolution of your metrics toggle “Show delta” and choose the metrics you want.

5/ Preview the template

At any point while building your Report you can Preview the data by clicking on the Preview button. the preview only allows for 100 rows of data, if there are more they will not be displayed in the Preview but will appear in your Export.

6/ Export a report

Happy with your Report? Export it in Excel to use if off-platform.

🗓  Updates available starting October 2023

Launchmetrics continuously improves our data to help you get an exhaustive and up-to-date measure of your brand performance. Here is a recap of our latest improvements related to data that you will find in Insights & Discover.

✅ Online Media Updates

New Factors to Online Media Impact Value Formula

Launchmetrics has introduced new factors to our Online Media Impact Value formula which include:

1. Number of Brand Occurrences - Provides a greater MIV depending on the amount of times a brand is mentioned within a single article. 
2. Distribution of Brand Occurrences - Provides a greater MIV depending on where a brand is mentioned within an article, such as the article title or consistently featured throughout.

Previously, all brands mentioned within a single article would receive the same MIV, but now each brand mentioned will receive its own unique MIV which better reflects the overall context of the article as it pertains to each brand.

For additional details on how this new branded Media Impact Value experience will impact both Insights & Discover respectively, please view these release notes:

• Discover
• Insights

✅ Social Media Updates

Media Impact Value formula for Chinese Social Media Channels

Launchmetrics has made a number of improvements to our Media Impact Value formula specifically for Chinese Social Medias. These include:

• RED - Boosting the importance of this channel, and increasing the weight of Audience and Engagement (especially “Favorites”) contribution to MIV. 
• Weibo & Douyin - Increasing the importance of Engagement and decreasing the importance of Follower count as contributors to MIV.
• Douyin - Aligning the value of Douyin's top placements with TikTok's top placements. 
• Fake Follower Factor - Introduced to reduce the MIV for profiles with “suspicious” audiences.

Beginning in October, we will recompute historical data for these channels from January 2023. 

For additional details about these improvements to Chinese Social Media channels, please view this article: MIV Improvements for Chinese Social Media Channels

Audio to Text Content 

Available now for both TikTok and YouTube, Launchmetrics now has the ability to monitor verbatim transcripts, which allows detection of brand keywords when mentioned in audio. Users can expect to receive more TikTok and YouTube placements. 

For additional details about our Audio to Text content monitoring, please view this article: Audio to Text

Decrease in Available X/Twitter Profiles

Due to recent changes in the available API for X (formerly known as Twitter), Launchmetrics has been forced to reduce the amount of available X profiles in our database to 5,000 profiles. This amount has been reduced to only the most relevant Voices in the market.  

🐞 Fix

YouTube Engagement 

During the time period of February-July 2023, YouTube placements were affected by a lack of updates to Engagement metrics. This has since been resolved and all YouTube placements during this time period have had their Engagement metrics restored. Users can expect higher YouTube Engagement counts for placements from the time period of February - July 2023. 

Engagement metrics are updated 3x during the first 30 days since the placement was made:

• 1st Update: 24 Hours after placement
• 2nd Update:  6 days after placement
• 3rd/Final Update: 22 days later from 2nd update. (30 days total)

This concludes the data related updates for October 2023. For any questions, we encourage you to reach out your Customer Success Manager or our Support team (support@launchmetrics.com). 

🗓 Released on June 27th

✨ Improved MIV (Online)

Online MIV formula is evolving! 

We are now able to reflect the importance of the brand in the MIV computation. Until today, the MIV for an Online placement was attributed to all brands mentioned, they received the same MIV. With the new factors each brand mentioned receives a unique MIV.

Formula

With the Online MIV improvement, each brand mentioned in an Online article will receive a different MIV, thanks to new factors that were recently introduced:

Brand Occurrences - The number of occurrences of a brand within an article. The more occurrences a brand has, the higher its MIV.

Distribution of Brand Occurrences - The distribution or brand occurrences within crucial sections of an article now increases or decreases the MIV for the brand.

• If the brand is mentioned in the title it increases a lot
• If there are multiple brand occurrences the optimal distribution for the brand is an even repartition throughout the article
• If there is only one brand mention the optimal distribution is at the top of the article

These new features emphasise the importance of a brand's occurrence and distribution within the content and offer a more nuanced evaluation of its relevance. They also allow for a more precise understanding of a brand's performance within an article compared to the other brands in this article.

Impact

This Online formula change will have some impact on your MIV numbers and evolution. Globally the impact is minimal but at the placement level, it can be significant.

Below is an example of an Online placement from the New York Times for the brand Dior. The placement went from 33K to 66K MIV and from 2nd to 1st position for Dior for that period. 

Data

This MIV evolution will not impact your YoY analysis and benchmark as we re-compute MIV past data from January 2022 with this change.

When the change is effective, all brand in your tenants will have their Online MIV change from the old one to the improved formula.

Data prior to January 2022 will stay unchanged.

Availability

Improved MIV is now available to all Launchmetrics users as Beta, you can request your CS manager to activate it in your tenant.

🗓 Released on May 25th

✨ Download My Dashboard as PPT

Your own Dashboard is now available as a PowerPoint download. Set your filters and export from the Download all button to download a PowerPoint of all the graphs from this page. 

🗓 Released on May 17th

✨ Download Brands Focus and Voice Focus as PPT

Your Brands Focus and Voice Focus are now available as a PowerPoint download. Set your filters and export from the Download all button to download a PowerPoint of all the graphs from these pages. 

In a few seconds, the PPT is ready to use and share.

“My Dashboard” tab PPT development is in progress. We'll keep you updated!

We continuously improve our data to help you get an exhaustive and up-to-date measure of your brand performance. Here is a recap of our latest improvements and how to navigate them as you explore your dashboards and analyze your data.

Reach for Online placements

We will display figures related to the number of unique visitors instead of repeated visits to align with the industry and our customer's expectations. This will have no impact on MIV; as views are still used to estimate the impact of a placement.

This change happens on April 1st, 2023.

More Instagram accounts and additional fields

Expect a significant increase in social mentions and MIV related to Instagram with these new changes:

- addition of more than 20K Instagram accounts to our panel
- tap tags (brand mentions tagged in the picture/video/carrousel placements) are now monitored
- sponsored / "Paid Partnership" information from placements is now monitored

Longer updates for TikTok placements

We used to refresh engagement metrics to TikTok posts for 7 days after their publication. To better reflect the virality of this platform, we are increasing this to 30 days. Expect to see higher engagement figures and MIV!

🗓 Released on March 25th

✨ Download Benchmark as PPT

Your benchmark is now available as a PowerPoint download. Set your filters and export from the Download all button to download a PowerPoint of all the graphs from the benchmark page. 

In a few seconds the PPT is ready to use and share.

The “Brands Focus”, “Voice Focus” and “My Dashboard” tabs are in progress. We'll keep you updated!

🗓 Released on January 12th

✅ Set MIV currencies within your tenant

Modify your user settings to analyse MIV with the currency of your choice (USD, EUR, GBP, JPY, CNY).  

Directly in your tenant you can choose the currency of the MIV displayed in Insights. Your preference is saved for your user and your next sessions. 

The setting is saved at user level, meaning it's not taken into account for the other users of the tenant. This gives you the flexibility to have different settings than the rest of your team.

🗓 Released on December 15th

✨ Categorization for Beauty brands

As a beauty brand it's important to have various analysis levels to analyse your brand performance. The category tagging provides this added granularity that makes your analysis even more relevant.

The categorization feature in Insights allows you to benchmark your brand performance per beauty category (makeup, skincare, fragrance, haircare).

The Category filter enables you to filter all your dashboards by category, combine some categories together or exclude them from your analysis. By default, all categories are selected.

Categories

There are five beauty categories (Makeup, Skincare, Haircare, Fragrance and Other) to qualify placements. 

“Other” category tag gathers two types of mentions: 

• Products classified as cross-category sets

These are all products that servie more than one category

• Brand mentions not associated to beauty products

E.g., corporate mentions, financial reports, brand history (founder’s birthday/fun facts), charity related posts, employee insights.

Data

Placements can be tagged with multiple categories if they mention more than one product or more than one brand. 

This means that if you sum the numbers from multiple categories you may have a total higher than the total number of placements.

This also means that even though you would only have “Makeup” in your filter selection, it's possible to have results of placements that are tagged with another category.

This filter enables you to understand category trends and have some high level analysis but not to do category mix.

🗓 Released on October 24th

✅ Download “Top 30 placements”

Benchmark your brand performance in Insights and share relevant data points with your teams.

You can now download any “Top 30 placements” table from your dashboards in both Excel or image format.

🗓 Released on October 31st

✅ DMR Print data migration completed

Launchmetrics solutions now have one consolidated Print media reading list

• Clients will benefit from a 56% overall increase in Print publications. 
• 910 new titles have been added, including 100+ top global newspapers and 11 new countries. 
• APAC Region is the one where coverage has increased the most due to the migration
• Timings of delivery will improve, in particular for APAC and Middle East

Print MIV methodology updated

• On average, Media Impact Value will grow due to both panel size increase and methodology changes.
• Overall page occupation will tend to grow
• EMEA Region is impacted in terms of MIV growth mostly due to Italian Print Media now using Gross Economic Value for its advertising rates. 
• Beauty is the most impacted industry, alongside Jewelry & Watches.

Read full details about the migration and changes here

 🗓 Released on October 5th

✅ Location Filter: Region

You now have the ability to use the Location filter to filter your dashboards by regions (APAC, EMEA, Americas) and not only by countries.

This feature enables you to select a group of countries in one click and to perform your analysis based on specific markets. 

 🗓 Released on April 12th

✨ Categorization for Beauty brands

As a brand it is important to have various analysis levels to perform strategic benchmark. The category tagging provides this added granularity that makes your analysis even more relevant.

The beauty categorization feature in Insights allows you to benchmark your categories within your industry and with other brands.
 

This level of granularity enables you to perform industry analysis by filtering on specific categories, but also compare Voice mixes and Channel mixes by category with your competitors. For multi-category brands you can identify the categories that drive the most MIV for your brand and your competitors.

Category and product type

There are five beauty categories (Makeup, Skincare, Haircare, Fragrance and Other). Each brand and product mention in a placement is analyzed in order to be tagged with one or multiple categories.