Insights Release / April 12th, 2022

Written by Mathilde Gomez

Last published at: November 8th, 2024

 🗓 Released on April 12th

✨ Categorization for Beauty brands

As a brand it is important to have various analysis levels to perform strategic benchmark. The category tagging provides this added granularity that makes your analysis even more relevant.

 

 

The beauty categorization feature in Insights allows you to benchmark your categories within your industry and with other brands.
 

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Should I have this add-on?

The product categorization add-on is interesting for you if:

  • you are a big Beauty group with many brands, various product categories and different teams that need to benchmark their brand performance per category across their brand portfolio
  • you are a Beauty brand focused on a category (makeup, fragrance, haircare, skincare) and need to benchmark your brand with other brands on a particular scope

 

This level of granularity enables you to perform industry analysis by filtering on specific categories, but also compare Voice mixes and Channel mixes by category with your competitors. For multi-category brands you can identify the categories that drive the most MIV for your brand and your competitors.

 

Category and product type

There are five beauty categories (Makeup, Skincare, Haircare, Fragrance and Other). Each brand and product mention in a placement is analyzed in order to be tagged with one or multiple categories.
 

 

 

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Info

If you're a Beauty brand interested in the Categorization to benchmark your competitors in Insights or to track your brand daily activity in Discover please contact your CSM.