October 2023 Data Updates - Insights

Written by Mathilde Gomez

Last published at: October 10th, 2023

🗓  Updates available starting October 2023

Launchmetrics continuously improves our data to help you get an exhaustive and up-to-date measure of your brand performance. Here is a recap of our latest improvements related to data that you will find in Insights & Discover.

✅ Online Media Updates

New Factors to Online Media Impact Value Formula

Launchmetrics has introduced new factors to our Online Media Impact Value formula which include:

  1. Number of Brand Occurrences - Provides a greater MIV depending on the amount of times a brand is mentioned within a single article. 
  2. Distribution of Brand Occurrences - Provides a greater MIV depending on where a brand is mentioned within an article, such as the article title or consistently featured throughout.

Previously, all brands mentioned within a single article would receive the same MIV, but now each brand mentioned will receive its own unique MIV which better reflects the overall context of the article as it pertains to each brand.

For additional details on how this new branded Media Impact Value experience will impact both Insights & Discover respectively, please view these release notes:

✅ Social Media Updates

Media Impact Value formula for Chinese Social Media Channels

Launchmetrics has made a number of improvements to our Media Impact Value formula specifically for Chinese Social Medias. These include:

  • RED - Boosting the importance of this channel, and increasing the weight of Audience and Engagement (especially “Favorites”) contribution to MIV. 
  • Weibo & Douyin - Increasing the importance of Engagement and decreasing the importance of Follower count as contributors to MIV.
  • Douyin - Aligning the value of Douyin's top placements with TikTok's top placements. 
  • Fake Follower Factor - Introduced to reduce the MIV for profiles with “suspicious” audiences.

Beginning in October, we will recompute historical data for these channels from January 2023. 

For additional details about these improvements to Chinese Social Media channels, please view this article: MIV Improvements for Chinese Social Media Channels

Audio to Text Content 

Available now for both TikTok and YouTube, Launchmetrics now has the ability to monitor verbatim transcripts, which allows detection of brand keywords when mentioned in audio. Users can expect to receive more TikTok and YouTube placements. 

For additional details about our Audio to Text content monitoring, please view this article: Audio to Text

Decrease in Available X/Twitter Profiles

Due to recent changes in the available API for X (formerly known as Twitter), Launchmetrics has been forced to reduce the amount of available X profiles in our database to 5,000 profiles. This amount has been reduced to only the most relevant Voices in the market.  

🐞 Fix

YouTube Engagement 

During the time period of February-July 2023, YouTube placements were affected by a lack of updates to Engagement metrics. This has since been resolved and all YouTube placements during this time period have had their Engagement metrics restored. Users can expect higher YouTube Engagement counts for placements from the time period of February - July 2023. 

Engagement metrics are updated 3x during the first 30 days since the placement was made:

  • 1st Update: 24 Hours after placement
  • 2nd Update:  6 days after placement
  • 3rd/Final Update: 22 days later from 2nd update. (30 days total)

 

This concludes the data related updates for October 2023. For any questions, we encourage you to reach out your Customer Success Manager or our Support team (support@launchmetrics.com).