The Benchmark Section allows you to analyze the Media strategy of your brand and your direct competitors, in terms of MIV & Placements. 

Example: What is the Media strategy of your direct competitors compared to yours? 

You need to select the Period (e.g. from 01/01/23, to 31/03/23) and the Brands (you can select only one, a few or all of them) and eventually the Voice (Media, Influencers, Celebrities, Partners, Owned Media), the Channel (Print, Online, Social) and the Location. 

Note: The Media Voice takes into account all the channels of a media (e.g. Vogue: print magazine + online magazine + social media account).

Please find below the data available in this section (all the graphs are clickable):
Note: You can download all the graphs in just one click as Excel or Power Point, or download each graph as Excel or Image.

• The Overview rankings of the brands performed the best with the corresponding Share of value chart.

• The MIV and Placements evolution during the selected period by brand.

• The Voices (Media, Influencers, Celebrities, Partners, Owned Media) that generate more MIV per competitor.

• The Channel (Print, Online, Social) that generates more MIV per competitor.

Note: Filtering by Voice (Media, Influencers, Celebrities, Partners, Owned Media) allows you to get the detail for each one.