We continuously improve our data to help you get an exhaustive and up-to-date measure of your brand performance. Here is a recap of our latest improvements and how to navigate them as you explore your dashboards and analyze your data.

Reach for Online placements

We will display figures related to the number of unique visitors instead of repeated visits to align with the industry and our customer's expectations. This will have no impact on MIV; as views are still used to estimate the impact of a placement.

More Instagram accounts and additional fields

Expect a significant increase in social mentions and MIV related to Instagram with these new changes:

- addition of more than 20K Instagram accounts to our panel
- tap tags (brand mentions tagged in the picture/video/carrousel placements) are now monitored
- sponsored / "Paid Partnership" information from placements is now monitored

Longer updates for TikTok placements

We used to refresh engagement metrics to TikTok posts for 7 days after their publication. To better reflect the virality of this platform, we are increasing this to 30 days. Expect to see higher engagement figures and MIV!