Any online or print media account that arrives in the platform without a linked Voice is now resolved automatically within 24 hours — no manual work needed. The system either creates a new enriched Voice profile or merges the account into an existing one, keeping your data Voice-centric and attribution-ready from the moment new media enters the database.

⚙️ How It Works

The workflow runs once daily at 00:00 UTC and processes all newly added orphan online and print medias 

For each orphan account, the system applies one of two outcomes:

• New Voice created — if no suitable match exists in the database, the system creates a new Voice profile enriched with:
  • Voice Name — derived from the media name
  • Voice Country — resolved from the media's metadata available in the backend
  • Voice Type — always defined as Media
• Merged into existing Voice — if the system identifies a confident match with an existing Voice profile, the orphan account is linked to it automatically.

🏷️ Candidate Voices

Automatically created Voices are flagged with the status "Candidate". This allows Data Ops teams and account managers to easily identify and validate auto-generated profiles before they are promoted to fully verified Voices.

• Candidate Voices are visible in Deep Blue and can be filtered by status
• They behave like regular Voices for attribution and MIV purposes while awaiting validation
• Validation is optional — Candidate Voices remain functional and do not block data flow

📅 Scope & Timing

• Covered: New orphan online and print media accounts added to the platform
• Not yet covered: The historical backlog of existing orphan accounts — this will be initialized in a future release
• First batch: Because the workflow runs at 00:00 UTC, new accounts added today will be processed overnight and visible the following day
• Frequency: Daily, automatic — no action required from any team

🔗 Relationship to the Social Workflow

This release extends the Automated Orphan-to-Voice Workflow that was first launched for social accounts. The logic is consistent across both:

• Same daily cadence (00:00 UTC)
• Same create-or-merge decision logic
• Same Candidate flagging for auto-created Voices

For context on the social workflow, see the Automated Orphan-to-Voice Workflow for Social Accounts article.

✅ Tips for Best Results

• Use the Candidate filter in Deep Blue. After the first nightly batch runs, filter Voices by Status = Candidate to see what was auto-created and prioritize any that need review.
• Don't wait for validation to use the Voice. Candidate Voices are attribution-ready immediately — placements will link and MIV will compute while the profile is still in Candidate status.
• Historical orphans are coming. If you notice legacy orphan accounts still unlinked, these will be addressed in the upcoming historical backlog initialization. We'll communicate ahead of that release.