From Coverage to Clarity

The Advanced Excel Report is a pivot-table style report builder built directly into Discover. 
It lets you transform your Feed data into structured, aggregated reports — ready to export, save, or share with your team. Use it for recurring analysis, executive presentations, and standardizing how your team reports on coverage.

The workflow: Filter in Discover 🔍 → Structure in the Advanced Excel Report 🏗️ → Save and Export for recurring use 🔁

Key Capabilities

1. Seamless Filter Integration

The report inherits the exact filters you've applied to your Feed. Whatever you can see in Discover, you can report on.

2. Full Access to All Datapoints

42 dimensions, 29 metrics Group and measure your coverage exactly how you need to. Dimensions include voice type, channel, country, media name, brand, topic, and more. Metrics include MIV, Placement Count, Potential Reach, and more. To know and understand the full list of datapoints, you can check it out here

3. Advanced Grouping & Subtotals

Move beyond simple lists. Use Pivot Table logic to group data (e.g., by Channel, Category etc) and automatically calculate totals and subtotals to see the aggregate impact of specific categories instantly.


 

4. Rank and Sort Your Data

Organize your findings by what matters most. Whether you need to see your top performing categores or rank publishers by MIV, the built in Sorting and Ranking tools allow you to prioritize data with one click.


 

5. "Show Delta" Comparison Logic

Compare Periods: Select two different timeframes (e.g., Q1 2025 vs. Q1 2024 or March Vs February)

Toggle Delta: Use the "Show Delta" feature to automatically calculate the percentage or numerical change between periods (as shown below)

6. Private vs. Global Saved Reports

Control who can access each report you create:

Private: Best for personal drafts or ad-hoc analysis.
Global: Share your report structure with your entire team or tenant to standardize reporting across the organization.

7. Quick Exports

Once you are sure of your data structure, export reports to Excel in just one click.

How to Build Your First Excel Report (Advanced)

Step 1
Filter your Feed

Before opening the report builder, set up your Feed. 
Apply filters to narrow down the data you want to analyze:

Step 2 
Launch the report builder

Click Create Report and select Excel Report (Advanced) from the dropdown.

Step 3 
Define your dimensions

Drag and drop the dimensions you want to group by. Some examples of questions dimensions help you answer:

• "Which brands performed best on social vs. print?"
• "Which publishers drove the highest MIV for our latest event?"
• "How does coverage vary by region?"

Step 4
Select your metrics

Choose the metrics you want to measure — MIV, Placement Count, Potential Reach, Average MIV, and more. Drag and drop to rearrange; the report updates instantly as you adjust.

Step 5
Add a comparison period

Select a second date range and enable Show Delta to automatically calculate the change between the two periods. Useful for tracking growth or decline month-on-month or year-on-year.

Step 6
Preview and validate

Click Preview Report to check your structure before exporting.

Step 7
Save and export

• Export — download immediately as an Excel file
• Save — store the configuration for reuse. Choose Private (visible only to you) or Global (visible to your entire team)

Frequently Asked Questions (FAQs)