Introduction

Paywalled content has become prevalent in online medias, as publishers look for ways to monetize their content. Some studies indicate that about 76% of all News sites require subscriptions to access all or part of their content.

This can become an issue to effectively track relevant information: 

• Visibility can be impacted as relevant mentions may be present in paywalled articles.
• Subscription costs can pile up, specially if you need multiple users to have access to the content.
• Billing and payments to multiple providers, subscription and user management; all add extra workload.

At Launchmetrics we have partnered with NICKLPass to provide an all-in-one solution for our customers.

NICKLPass is a company that specializes in providing easy access to subscription content to companies and publishers. NICKLPass allows for easy subscription packaging and management, often at a discounted price.

Solution

Thanks to our partnership with NICKLPass, paywalled content from a list of top tier medias will be available in Launchmetrics Discover and Insights platforms.

You will receive the paywalled content seamlessly in your feeds, as we will fully index these articles. This will improve your coverage as even if the relevant content is behind a paywall it will be included in your feed, reducing also the chances for missed content.

These articles have a “Paywall” flag attached to them, so they can be clearly identified. 

Please note that while the articles will be available in your feeds as any other article, they will still require a subscription if you wish to read them, either directly with the media or through NICKLPass.

Availability

Paywalled content is available for the following websites:

NICKLPass Package

Thanks to Launchmetrics parternship with NICKLPass you can benefit from a subscription package to 19 selected websites at a reduced cost, with further options for customization. The default package allows access to 3 devices.

Please, contact our Customer Support or Sales Teams to get more details.

In case you are already a NICKLPass customer, you can use your current NICKLPass access to read the articles, with no change required on your end.

The current Launchmetrics/NICKLPass package includes access to the following websites:

AdAge
Bloomberg
Business of Fashion All Access
Corriere della Serra
Digiday
Drapers
Forbes
Fortune
Glossy
Il Sole 24 Ore
Le Figaró
Modern Retail
New York Magazine
Quartz
The Drum Plus
The New York Times
The Washington Post
Vogue Business
Women's Wear Daily

Without a subscription, you will still receive content in your feeds from these medias and the rest of the medias from the paywall panel, but you won't have access to the full content on the media.

Requesting New Medias

We are constantly working to improve our coverage. If you are interested in any paywalled media that it's not part of the current list, please contact the Launchmetrics team and we'll investigate the feasibility of adding the media to our panel.