✅ Automatic Tags & tagging usability improvements

We're thrilled to share a series of improvements to tagging that will help you qualify your content and create relevant reports in minutes, not days! Easily create automatic tags to qualify your key content as soon as it is collected in your Feeds, and quickly apply manual ones to more placements at once in an overall improved tagging experience.

Check out the full guide to learn more about how our new tagging features work and some of the main use cases you will be able to cover with them!

Manual and Automatic Tags

✅ New filtering experience, bulk insert for online content, and search improvements

✅ New filtering experience in Discover, including new filters for Origin and Placement Type

Filter the placements you need, faster and with less effort. If you are already using the filter in the Feeds page, and specially if you are also using Launchmetrics' Insights to benchmark your brand impact, the new filters will make your experience better: They're horizontal, more precise and include new filters to help you find exactly what you need! 

Visual Improvements

Horizontal filters are more consistent with the user experience you have in Insights, so working with both apps open is now easier than ever. If you work in a Tenant that has a lot of feeds, or a lot of tags, say goodbye to scrolling up and down to find what you need!

This design also makes it easier to see what you have selected at a glance, and by optimizing this layout we maximized the available space dedicated to what really matters: placements are, more than ever, at the center in Discover.

Search & Exclude

The improvements to our filters are far from just cosmetic. All filters now include new capabilities, that will help you find just what you need. In most filters you will see a Search box at the top of the options where you can enter text to find matching filters. At the bottom of the field list, on the left size, you now have an Exclude toggle. You can combine first level and second level exclusions, and activating the option will exclude from the results any placements that match the active filters. 

New Filters

A while back we announced that we were enhancing our print data with qualitative checks. This was part of the product improvements derived from merge with DMR, and we are working to make sure you can feel its impact in your analysis and your overall experience in Discover and other Launchmetrics BPC products. After the Events filter announced before the summer, we are happy to share that the Origin of a placement, as well as the placement type in Print publications, are now available as filters on the Feed page. Stay tuned, because more good filters are coming to Discover over the next few months!

Period

✅ Print ✅ Web ✅ Social

❌ Search ❌ Exclude

Users can select the start and end dates using the calendar or type the dates in the free text fields. Now it's easier than ever to go back in the past with fewer clicks, and more precision!

Both Publication and Integration dates continue to be available. While most of our users are interested in the Publication date, when a placement is shared (or programmed to share) with the public, Integration dates are relevant if you're interested in placements that were integrated to the Launchmetrics database on a specific period.

Predefined periods continue to be available and with no changes to their behaviour:

• Last week looks into the past 7 days
• Last month looks into the past 30 days
• Last 3 months looks into the past 90 days
• Next 15 days looks for publications that are already available in Launchmetrics but have not been published or released to the general public yet.

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Focuses & Feeds

 

✅ Print ✅ Web ✅ Social

✅ Search ✅ Exclude

Focuses and Feeds are now displayed in two levels, to save you some scrolling and make it easier to find what you are looking for in Tenants with a lot of Feeds.

There are no changes to Focus and Feed visibility: Managers continue to see all Focuses in the Tenant, and users with other roles see the Focuses they have been invited to.

Inside each Focus, the list of Feeds keeps the icon that indicates the Channel Type, so that you can find the print, web or social Feeds you are looking for easily if you are not including this detail in the Feed name.

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Location

✅ Print ✅ Web ✅ Social

✅ Search ✅ Exclude

Regions and Locations are now available in two levels. At the top of the Regions list, you can use Undefined to select all placements published by a source for which a Location is not unknown.

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Language

✅ Print ✅ Web ✅ Social

✅ Search ✅ Exclude

In the new Languages filter you will see a list of all available languages, sorted alphabetically. At the top of the list the option “Undefined” applies to placements published by Media for which no Location was defined.

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Topics & Tags

✅ Print ✅ Web ✅ Social

✅ Search ✅ Exclude

Topics for Tags manually added by users in a Tenant, or entered by our Data Services team, are now displayed in two levels, saving you some scrolling and making it easier to find what you are looking for if you use tags intensively.

Inside each Topic, the list of all Tags is listed so that you can find the placements you are looking for.

If you need to find all the placements that have no tag applied, previously available under the untagged option, you can now select all the Topics, and use the exclude option!

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Events

✅ Print ❌ Web ❌ Social

✅ Search ✅ Exclude

A while back we added the capacity to filter print placements by Event, and we could not miss it in our new horizontal filters, with two added benefits: you can now search and exclude events.

As a reminder, here you have the list of events tracked by our teams in print placements: 

Events tagged (Updated Aug 2023)

   

Fashion weeks Arab Fashion Week Australian FW Berlin Fashion Week London FW Los Angeles FW Madrid Fashion Week Milan FW New York FW Paris FW Rakuten Fashion Week Shanghai Fashion Week Seul Fashion Week

Industry Events Salone del Mobile Dubai Watch Week Geneva Watch Days Grand Prix d`Horlogerie Watches & wonders Geneva Watches & wonders Hainan Watches & wonders Shanghai Festival International de mode, photographie et accessoires/Festival de Hyères Art Basel Art Basel Hong Kong Art Basel Miami Pitti Cosmoprof

Awards and Competitions Academy Awards Olympic Games Roland Garros David di Donatello Awards Wimbledon Super Bowl Glastonbury Festival Golden Globe Awards Grammy Awards Emmy Awards Fashion awards SAG Awards (Screen Actors Guild Awards) Sanremo Festival Shanghai International Film Festival TFF Awards Venice Film Festival BAFTA Biennale Brit Awards Cannes Film Festival CFDA Awards Cesar Awards - Revelation Critics` Choice Awards

Other LVMH PRIZE LVMH watch week MET Gala Rose Ball CONVIVIO MIDO Duftstars amfAR Coachella Festival

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Origin 🆕

✅ Print ✅ Web ✅ Social

✅ Search ✅ Exclude

This filter was long awaited by Discover users that enter placements manually. Although manual inserts were identifiable in a feed through an icon, it was hard to work with them, and required time consuming workarounds, like tagging.

Users are now able to filter placements depending on their origin:

1.  Automatic placements are retrieved by Discover feeds with no human intervention.
2.  Manual placements are inserted by Discover users, one by one or in bulk.

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Channel

✅ Print ✅ Web ✅ Social

✅ Search ✅ Exclude

The channel filter shows all the channels tracked by Launchmetrics, and lets you refine to get results from the most relevant ones.

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Media

✅ Print ✅ Web ✅ Social

✅ Search ✅ Exclude

The Media filter groups all Print and Online media in two groups, and makes it easier to find the media you are looking for thanks to the filter search and the ability to exclude irrelevant media.

The list of Media immediately visible in the media filter is a handpicked list of popular media, but all of our catalogue is available when searching.

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We hope our improvements to the filtering will make your Discover experience better, and we'd love to hear any feedback you have, and any suggestions for improvements or additional filters that would be useful for you. Please be in touch with your Customer Experience Manager! 

✅ Improved keyword search

You can continue to combine the new horizontal filters with the free text search in Discover - and we have also taken this opportunity as a chance to improve the free text filtering used in the Feeds Results page.

1.  Expect improvements in search performance overall, but specially when searching in Asiatic languages or whenever looking for content mentioned in the body of placements in all channels using our OCR capabilities.
2.  Searching with the text field now also looks for your keywords in the qualifications added to placements by Launchmetrics teams to printplacements: 
   1.  Editor
   2.  Photographer 
   3.  Stylist
   4.  Publication name
   5.  Publisher
3. Some of our search improvements will have an impact on Feeds, so we expect less noise and better results in online and social queries overall.

✅ Insert multiple online placements from a spreadsheet

If you regularly upload online placements to Discover, this feature is for you! Earlier this year we released a feature to insert multiple print placements using a spreadsheet, and a new button that lets you save any single insert and add a new one. Today we are happy to announce that you can now upload several online placements to Discover at the same time!

This feature replicates the same experience we designed for inserting multiple print placements at once: it all revolves around an excel template, that you can easily download from the insert content dialogue. 

Select the feeds you want to add content to, and if you are not sure, do not worry! If no specific feeds are selected we'll prevent blocks by adding all of your active feeds to the options you'll have when entering the data.

Your template has many columns, but don't panic, most of them are not mandatory. This template lets you add more or less complete information depending on what you know about each placement. We have also thought of a frequent need to add the same placement to different feeds: just copy the placement information in as many lines as you need, and use a different feed option in each of them.

Once you are done filling in the spreadsheet, you can upload it to the second step of the dialogue:

Once the upload is done, you will receive an email confirmation, including the number of placements inserted, and a file with any errors that came up during the insert, that will include a comment with the reason of the errors. Since this list of failed urls should be reduced, we recommend you do single inserts to have a closer look at the data and avoid errors.

The bulk online insert feature helps you get more content in Discover, in less time. We hope this will help you better showcase your brand impact activity in your upcoming reports.

Remember that once you have inserted the missing content you needed, finding precisely the placements you want to report on is now easier than ever with our new horizontal filters and text search.

We're looking forward to hearing your feedback on how our September releases are improving your day to day, and any suggestions you have to help you make the most of your brand activity data with Discover.

✅ Export Data Reports from the articles page - Now also using text search!

Create better reports, faster and with less effort. If you are already creating your Data Reports from the Feeds page, you will be thrilled about this improvement: You can now use the text search to filter the content in your export!

Just add your keywords to the search bar, click on search, confirm it's what you need and click on the button to create your export.

✅ Export Data Reports from the articles page

Create better reports, faster and with less effort. If you use Discover's excel Data Reports to do your brand impact analysis, you will love this new feature: 
 

• Less steps: No need to leave the articles page to export the data. Exports, right where you are!
• Less repetition: Export xls data for multiple focuses at the same time: Just select multiple focuses, and we will send you one file per focus, with as many tabs as feeds selected. You no longer need to configure the same filters twice!
• More control: Use all of the filters already available in the Articles page, that were not part of Report definition. For example, you can now export data for a complete Topic or filter per Channel.

✅ Insert multiple print placements from a spreadsheet

If you regularly upload print placements to Discover, this feature is for you! Last week we released a new button that lets you save any single insert and add a new one, and today we are happy to announce that you can now upload several print placements to discover at the same time!

This feature revolves around an excel template, that you can easily download from the insert content dialogue. Select the feeds you want to add content to, and if you are not sure, do not worry! If no specific feeds are selected we'll prevent blocks by adding all of your active feeds to the options you'll have when entering the data.

Your template has many columns, but don't panic, most of them are not mandatory. This template lets you add more or less complete information depending on what you know about each placement. We have also thought of a frequent need to add the same placement to different feeds: just copy the placement information in as many lines as you need, and use a different feed option in each of them.

Once you are done, upload the xls file to Discover just where you left the process.

We will analyse your file to confirm we can import the content. If there are any errors, we will let you continue and send you the file with the errors via email so that you can repair them and retry the upload later on. 

The last step of the bulk insert it adding the images to each placement. You can add the cover and article images in a simple drag and drop interface. Yes, you can now add covers to your manual print placements!

Stay tuned, we will make this functionality available to insert online and social data soon!

✅ Event information in print placements

To wrap up this release, we are happy to officially announce a new feature that will make it easier than ever to monitor your brand impact in fashion weeks and relevant events for fashion, lifestyle and beauty companies.

For print placements, we are tagging a list of more than 50 relevant events, and you are now able to filter content in the articles page using an Events filter. The Event information is also available in Data Reports for exports of print data where there is at least one Event.

Events tagged (Updated may 2023)

✅ Save a manual insert and add another

For users who regularly insert Print, Social or Online content in Discover manually, we are making improvements to reduce the number of steps needed to get multiple placements into the platform.

As a first step, Discover users can now save single inserts and add another of the same type, to the same feed or to another one, without leaving the insert placement flow.

We continuously improve our data to help you get an exhaustive and up-to-date measure of your brand performance. Here is a recap of our latest improvements and how to navigate them as you explore your dashboards and analyze your data.

Reach for Online placements

We will display figures related to the number of unique visitors instead of repeated visits to align with the industry and our customer's expectations. This will have no impact on MIV; as views are still used to estimate the impact of a placement.

More Instagram accounts and additional fields

Expect a significant increase in social mentions and MIV related to Instagram with these new changes:

- addition of more than 20K Instagram accounts to our panel
- tap tags (brand mentions tagged in the picture/video/carrousel placements) are now monitored
- sponsored / "Paid Partnership" information from placements is now monitored

Longer updates for TikTok placements

We used to refresh engagement metrics to TikTok posts for 7 days after their publication. To better reflect the virality of this platform, we are increasing this to 30 days. Expect to see higher engagement figures and MIV!

✅ Sort placements by Relevance

Do you often looks for specific placements in Discover? Now it's easier than ever!

Whenever you use OR to find placements that match a series of keywords, use the sort by Relevance option to see placements that match the most search terms in the top positions of your feed.

Below, you can see the results for an OR query sorted by MIV, and sorted by relevance. As you can see, in the sorting by relevance the first post is about Chiara Ferragni at Sanremo, while in the sort by MIV the first result is about Carla Bruni in Sanremo, but not about Chiara Ferragni. 

Before sort by relevance	With sort by relevance

✅ Insert an Instagram Reel in a Social Feed

You can now insert an Instagram Reel in Discover!

This new feature will help you get all the content you need to measure and amplify your impact.

If you paste the URL of an Instagram Reel in Discover, with the format https://instagram.com/reel/...  we will look for the Reel in our dataset. We have a full year of historical data for selected accounts that you can add to your Feed in one click, but even if the Reel you are trying to upload is not part of our historical data, you can manually enter the basic details and we will make it available in your Feed.

✅ Find Print publications and Social accounts through text search

Discover users can use the text search to find specific print publications or social media accounts.
This new feature helps users find the content they need in an easier way.

✅ Insert a TikTok Post in a Social Feed

Discover users can now insert a TikTok post manually in their Social Feeds.
This new feature helps users get more of the data they need. 

✅ Configure Print Feeds filtering by Product

Discover users can now filter by Product when they configure their Print feeds.

The product name only works if it has been previously configured for each specific Tenant by the Launchmetrics team. This option is only available in Print feeds and there is no autocomplete.

 🗓 released Nov 4th

✅ Article Grouping

When clicking into a reference from your Print feed—only new feeds, not old print feeds—you will be able to see the full article where the reference appeared. This will replace the "corporate alert" feature enabling you to get the full context in which your brand is mentioned. 

 🗓 released October 31st

✅ DMR Print data migration completed

Launchmetrics solutions now have one consolidated Print media reading list

• Clients will benefit from a 56% overall increase in Print publications. 
• 910 new titles have been added, including 100+ top global newspapers and 11 new countries. 
• APAC Region is the one where coverage has increased the most due to the migration
• Timings of delivery will improve, in particular for APAC and Middle East

Print MIV methodology updated

• On average, Media Impact Value will grow due to both panel size increase and methodology changes.
• Overall page occupation will tend to grow
• EMEA Region is impacted in terms of MIV growth mostly due to Italian Print Media now using Gross Economic Value for its advertising rates. 
• Beauty is the most impacted industry, alongside Jewelry & Watches. 

Read full details about the migration and changes here

 🗓 Released July 26th

Newsletters are a powerful way to showcase your coverage to your team and management. It gathers the best results by Reach, Date or MIVToday it is possible to create as many newsletters as there are brands or markets to analyse, resulting in a lot of emails received and the need for team members to open each newsletters separately. We've brought more customization when setting up newsletters.

✨ Split Newsletters by Focus, Channel or Feed

Utilize the Display Layout section of a Newsletter Setup to organize Layout Settings by either Focuses, Print/Online/Social Channel's, and Feed's. Layers can be custom organized to best fit the needs of any newsletter:

You can add as many focuses and feeds as you like in the Focuses & Feeds section. The added feeds will appear in the Display Layout for you to arrange them.

You can also decide at which level of priority your coverage must be split: by Channel, Focus and Feed or by Focus and Channel for example. We've made the design flexible, you decide what is the best for you.

Once the setup is done, simply save your newsletter and you will start receiving the coverage with the right layout:

This feature is perfect if you:

• want to see the split between different brands (feeds) when receiving a full results newsletter
• want to receive only one newsletter broken down by markets
• work at an agency and wish to received a global overview of the coverage for the brands you manage

Don't hesitate to reach out to your support team to better understand how to use the feature or if you have any question.

 🗓 Released May 17th

Having missing online placements is inevitable. Even though we make huge efforts to improve our monitoring process and tools, having zero missing placement is still a hard goal to reach. The reasons are numerous:

• We may not yet monitor a media
• The online media added new sections
• The media has changed the way it is coded and structured and our crawling configuration is not aligned anymore,
• News articles are released through press/news agencies (such as Reuters, Associated Press or AFP) and the media receive these articles through syndication or other means.

We constantly keep an eye on this problematic media but it can be time consuming and we also rely on our users to report on missing placements or media.

To save your time and provide the placements more rapidly we've just made the reporting process easier and faster through this new Discover feature.

✨ Report a missing placement

It can happen that we do monitor a media but that a certain placement is missing. In this case we might just need to update the media's configuration to better capture its content and you can help us do it.

First you can check in Discover if a placement is missing by trying to insert its URL in the insert mention feature. If Discover doesn't find it now you have the possibility to report the placement as missing. Simply click on the "Yes, report missing placement" button to send our team a notification. Once received we will investigate the issue and if we can solve it, you will receive a confirmation that you can now add the placement to your feed.

No more need to contact your support team, just use this new feature and we take care of the rest.

✨ Report a missing media

Sometimes we can't capture a placement because we don't monitor the media. Not to worry. For Online we can always add new media to our reading list if the media is relevant to the Fashion, Luxury and Beauty industries.

When trying to add an article from a missing media, click on "Yes, report the missing media" to send the request to our internal for review.

Once the request is processed and if the media is added to our reading list, you will receive an email to confirm that you can now access the content of this media and thus the placement you were trying to insert previously.

Again, no more need to contact your support team when you noticed a missing media.
 

Don't hesitate to reach out to your support team to better understand how to use the feature or if you have any question.

 🗓 released April 26th

✨ Tags drag & drop

Now you can easily drag & drop tags to other topics and rapidly re-organise your tagging structure. The topic/tag hierarchy is automatically updated in the placements’ info meaning that your will still be able to filter your content using the tags you moved to other topics.

To use the drag & drop feature, click on your account name and go to your tag manager page. On this page you can see the full topic/tag hierarchy. Select and hold a tag you want like to move to another topic and simply drag it to the new topic name.

This feature is great if you:

• want to start a tagging project including a complex tagging structure,
• increase your usage of topics and tags and you want to organise your work more efficiently even after tags have been created,
• created a tag in the wrong topic by mistake.